Is Wellbeing the New Luxury?

Is Wellbeing the New Luxury?

Wellness is redefining what we consider luxury. The global health and wellness market is estimated to reach $7.32 trillion in 2025, with wellness tourism alone soaring to $830 billion, and beauty and anti-aging now constitute a $1.33 trillion segment. Even amid economic uncertainty, 82 % of U.S. consumers still prioritize wellness, signaling that caring for ourselves has become non-negotiable. (Chain Drug Review)

Post-pandemic life is fueling this shift. Surveys show that 70 % of global consumers are proactive about managing their health, with 57 % prioritising aging well more than they were five years ago. Monthly spending is significant—55 % are willing to spend over $100 on day to day nutrition, self-care, mental and physical health. (NIQ) In the United States, four in five consumers (78 %) plan to buy new wellness or fitness offerings by late 2025, and over 50 % express dissatisfaction with current results, indicating a yearning for more effective, personalized experiences. (paconsulting.com)

Mind, body, sustainability—they’re all part of the picture. Nearly 63 % of consumers now prioritize sleep and mental health more than they did five years ago, and 60 % plan to spend more time in nature. (NIQ) Brands that are transparent, eco-conscious, and socially responsible are resonating more: 70 % say it's important that health products be eco-friendly, and 71 % are even willing to pay more for them. (NIQ, WifiTalents)

That said, there's room for indulgence—and that's okay. It remains a joy to appreciate an “it” bag, sensational craftsmanship, or beautiful objects. But maybe the new definition of luxury includes both beauty and well-being—objects and experiences that lift us, restore us, and align with our values. Luxury today might be as much about what uplifts our spirits, minds, and planet as what dazzles our senses. That is wellbeing. That is luxury. That’s My Take.

The Take on Wellbeing